The Meme Phenomenon & Carly Rae Jepsen
A meme is quite simply a concept, behaviour, or a silly idea that spreads virally....
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How Ryanair’s Innovation Strategy has made it the EU’s Most Hated Airline
Ryanair CEO Michael O’Leary (a boy genius and Irish bog snorkeling champion) gives a hilarious masterclass on airline marketing...
How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas. Scott Cendrowski...