Branding Ideas, Fluff

IKEA wins the Internet with this Viral Marketing Stunt

With over 10 million views within two weeks, IKEA has come up with a viral masterpiece parodying the tone, style and language Apple uses to market its products.

The 2015 IKEA catalog comes fully charged, and the battery is eternal, says an exec named Jorgen Eghammer, also known as Chief Design Guru. He explains that this catalog is not a digital book or an e-book, but a book-book. The navigation is based on tactile touch technology that you can actually feel he adds.

We’ve seen many good Apple commercial parodies before, but IKEA gets major kudos for this viral marketing stunt.

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