Innovative Marketing

Literally Viral Marketing

Warner Bros. decided to take viral marketing quite literally by using actual bacteria in a billboard to promote upcoming movie Contagion. Over time the virus grows within the billboard reflecting how the virus spreads in the movie (get it?). I think the reaction of the people walking by this creative billboard says it all. Who says Billboard advertising is dead?

Contagion Time Review

Okay, @, I don't know how viral it really is (other than stuff growing on it) but it sure is a cool idea:
Bob Knorpp

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3 Responses to “Literally Viral Marketing”

  1. On September 10, 2011 at 2:50 pm George LeClaire (@dhphotogeorge) (@dhphotogeorge) responded with... #

    @JenniferBulandr @DHentertainment Ad that makes it self! If biodegradable? No human "contact" needed. via @fluffylinks

  2. On September 10, 2011 at 7:18 pm Steve Schildwachter (@SteveS1) responded with... #

    Now THIS is #Viral…"Contagion" movie #OOH made from actual virus. #advertising Thx @fluffylinks

  3. On September 12, 2011 at 6:45 pm Kristi responded with... #

    Maybe not Viral but def vial.

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