Innovative Marketing

New Balance Running Contest

Urban Dash: A Virtual Relay Race” is the latest marketing campaign from New Balance. Urban Dash is an augmented reality relay running game (bit of a mouthful I know).

 NYC is about to get a whole lot faster. Play the only game in the app store where you can win a 14k Gold Baton valued at $20k from New Balance, NYC. New Balance Urban Dash

From August 11 to September 10, runners will be racing around New York trying to be the first person to scoop up a baton and win the 14k Golden Baton.

To win, don’t forget to bring your baseball bat!

This marketing campaign comes hot in the heals of our post “The Social Running Revolution

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