Marketing Fails

Has GAME lost touch with reality?

What were the marketing people at Ubisoft and GAME thinking when they decided to create and launch this iPad based Augmented Reality game? The clunky gameplay delivers a terrible gaming experience. This is possibly one of the worst pre-launch campaigns we have seen.

There’s many great examples of how to use Augmented Reality effectively in marketing. Sadly, this isn’t one of them.

Have Ubisoft and GAME’s Marketing Department lost touch with reality?

First seen on Digital Buzz Blog
Take one game, take one AR marker and come up with an awful looking game! Via @ http://t.co/nlh1nsb - tragic
@aquigley
aquigley

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