Tips & Tricks

How Tina Fey’s new book Bossypants can help your Business

You might ask what Tina Fey’s (lead writer on Saturday Night Live) new book “Bossypants has to do with creative marketing. In marketing and comedy, timing is everything. Humorous ads always thump boring ads and a creative communication always results in stronger recall.

Besides, we often don’t give comedians enough credit for their marketing & business smarts. If you don’t believe me read Tina Fey’s Rules For Improv…And Your Business. After-all comedy is “Show Business”.

Tina Fey Bossy Pants

Buy on Amazon

Our Verdict

“Bossypants” isn’t a memoir or a marketing help book. It’s a blend of humor, nerdism, introspection and critical thinking for a new generation. It’s part comedy, part biography and part business managerial guidance/life lessons. Perfect brain food for the new age creative marketer. We loved this Bossypants so much we devoured it in one day. Another person who loved the book is powerhouse vocalist Pink:

Speaking of laughter, I just finished Tina Fey's book, and I don't think I've ever laughed that much in my life. Thanks Tina.

Here Tina Fey joins Google’s Ex Overlord and Executive Chairman Eric Schmidt for a chat about her new book.

This event took place on April 20th, 2011 at the Googleplex in Mountain View, CA. Promise.



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  1. Emotional Marketing Video 1 Michael Bernoff NLP | New NLP Technology - March 29, 2012

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