Marketing Insights

Discover how the science of Persuasion Marketing works

Robert B. Cialdini

Robert B. Cialdini

Researchers have been trying to figure out what makes us humans say “yes” for over 60 years. This interesting video by Dr Robert Cialdini describes a set of psychological triggers we all find hard to resist.

When 90% of advertising doesn’t work, we believe marketing & advertising teams need to spend less time drinking Martini’s and a bit more time understanding why audiences would want to connect with brands in world where everyone is time poor.

The Science of Persuasion Video


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