Innovative Marketing

Is Bruce Campbell or Isaiah Mustafa the best Old Spice guy?

When in need of inspiration look to the past they say. Well, that’s exactly what Old Spice’s agency Wieden+Kennedy did this year when they launched their new campaign. The campaign went on to become an online sensation.

But let’s not forget the original great ads with Bruce Campbell. You know Bruce, that guy from the Evil Dead

Old Spice’s New 2010 Campaign was amazingly well-run. The campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Isaiah Mustafa the new The Old Spice guy who was a struggling actor became an overnight YouTube phenomenon.

Even if the new campaign is an excellently executed piece of online genius, personally we slightly prefer the original. If you find yourself in our camp, why not join the movement on Facebook to bring back Bruce Campbell!

Which one do you prefer?

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