A Round-Up of Marketing News
The 2011 Webbys
8 out of 10 experienced Twitter usersÂ believeÂ answers on Twitter are as trustworthy as those from regular people according to this eMarketer Report. It also claims customers are crying out for businesses to answer their questions on Twitter. Is this another example of research stating the obvious? If someone asks a question whether itâ€™s on Twitter or in their local store the least they can expect is an answer right? One company trying hard to listen to customers is tok&stok who placed furnitureÂ assemblyÂ instructions within aÂ Twitter manual.
Facebook Losing Popularity and Facebook Stores
Facebook lost 6 million users in the U.S. last month. Mark Zuckerberg probably wonâ€™t lose much sleep just yet as it is still growing outside of America and it has its eyes set on $100 Billion IPO target in 2012. Â Facebook are also rumoured to be taking an interest inÂ Rock Melts Social Browser which isn’t thatÂ surprisingÂ as its been known unofficially as the Facebook browser. Remember Flock which no longer exists was also once referred to as the Facebook browser.
Where to next with Instagram?
Lately Instagram is being hyped up all over the Internet while still having having pretty much zero revenue. For those of you who have been on holiday for the last year, Â Instagram is a simpleÂ iPhone photo sharing app with a built in social network. Itâ€™s already gained over 5 million users and 100 million photos,Â itâ€™s still relatively ad free compared to Facebook and Twitter.
ThisÂ ad free utopia might not last for long as fashion brands such as Levi’s are falling in love with Instagram and this isnâ€™t surprising as Instagram makes ordinary photos looks stylish. For more information on how other brands are using Instagram check out this article from Mashable.
Marketing Tools & Tips
You can integrate sleek Twitter quotes just like this one int your online articles and blogs using Blackbird Pie