The Lottery of Life
A powerful interactive advertising campaign by B-Reel and Swedish agency Lowe Brindfors for Save The Children shows you how different your life could be if you were born in a different place. We sometimes forget how lucky we are.
Check out what my life could have been like in India. What would your life have been like if you were born somewhere else? Well find outÂ here: http://thelotteryoflife.co.uk.Â Enter the site and connect via Facebook or enter your name and spin the wheel and youâ€™ll discover your new life. Flickr, YouTube and Google Maps are some of tools that were used.