Fluffy Links

Google Plus is Google’s answer to Facebook. According to Google’s official blog post about Google+: In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. Google Plus is currently on limited release for testing purposes. Which really means, about 10 super nerds have access to it. Our Verdict GooglePlus lacks the cool […]

Diesel, as part of their “Be Stupid at work” campaign, have come up with a way to use Facebook at work without your boss noticing. To your boss, it will appear as if you’re deep diving and doing some serious number crunching. While, you’re probably chatting on Facebook or poking someone in the next cubicle. The […]

For the last few weeks the social web has been buzzing with references to the new sequel Dark Knight movie “The Dark Knight Rises” which is set to be released next summer. This chatter was started by Christopher Nolan who has launched an exceptionally clever social media viral campaign called the “The Fires Rises” which consists of […]

If you want a successful viral marketing campaign, make sure it involves a cat, or at least a man dressed up as a cat. Skittles have long abandoned traditional advertising and have instead decided to create one increasingly bizarre ad after another. While their earlier attempts have not really set the digital world on fire, […]

Quora has been labelled as the definitive ‘question and answer site’. High praise given to a site that was only launched in 2010. Quora, founded by ex Facebook empolyees (Adam D’Angelo & Charlie Cheever), is a site where anyone can ask their questions and have them answered by the Quora community. The queries can be as random or […]

Some might say Seth Godin is an overrated marketer, with more books than original ideas. Academics state his ideas are not grounded in research and his arguments are oversimplified and overstated. Others believe he is a marketing guru sent by the gods to teach us all how to sell. The truth is he is neither. […]

The scary thing about Josh Harris is not his alter ego Luvvy but the fact that he has got it so right. Josh Harris is an American Internet entrepreneur who has been called the “Warhol of the Web” during the 1990s for his avant-garde social experiments. Some people might accuse him for contributing to the […]

If you can be anyone or anything on the Internet, and you spend most of the day being that, when are you yourself? Can you lose yourself completely? If so, does it matter? What is reality? All interesting questions. Catfish a new documentary produced by Andrew Jarecki (Capturing The Friedmans another super documentary) is an […]