Tag Archives: Web 2.0

Will we wave goodbye to the Google Plus buzz?


Google Plus is Google’s answer to Facebook. According to Google’s official blog post about Google+: In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. Google Plus is currently on limited release for testing purposes. Which really means, about 10 super nerds have access to it. Our Verdict GooglePlus lacks the cool […]

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Help Accountants Facebook at Work

Diesel ExcellBook -- be stupid at work

Diesel, as part of their “Be Stupid at work” campaign, have come up with a way to use Facebook at work without your boss noticing. To your boss, it will appear as if you’re deep diving and doing some serious number crunching. While, you’re probably chatting on Facebook or poking someone in the next cubicle. The […]

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The Dark Knight sets Social Web ablaze

Tom Hardy as the villain known as Bane was finally revealed

For the last few weeks the social web has been buzzing with references to the new sequel Dark Knight movie “The Dark Knight Rises” which is set to be released next summer. This chatter was started by Christopher Nolan who has launched an exceptionally clever social media viral campaign called the “The Fires Rises” which consists of […]

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Skittles turns contagious with “Touch The Rainbow”

Skittles Touch Cat Viral Marketing

If you want a successful viral marketing campaign, make sure it involves a cat, or at least a man dressed up as a cat. Skittles have long abandoned traditional advertising and have instead decided to create one increasingly bizarre ad after another. While their earlier attempts have not really set the digital world on fire, […]

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Does Quora have the right answers?

quora logo

Quora has been labelled as the definitive ‘question and answer site’. High praise given to a site that was only launched in 2010. Quora, founded by ex Facebook empolyees (Adam D’Angelo & Charlie Cheever), is a site where anyone can ask their questions and have them answered by the Quora community. The queries can be as random or […]

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Seth Godin: Getting the simple things right

Seth Godin Marketing Guru

Some might say Seth Godin is an overrated marketer, with more books than original ideas. Academics state his ideas are not grounded in research and his arguments are oversimplified and overstated. Others believe he is a marketing guru sent by the gods to teach us all how to sell. The truth is he is neither. […]

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Josh Harris Got It Right

Josh Haris We Live in Public

The scary thing about Josh Harris is not his alter ego Luvvy but the fact that he has got it so right. Josh Harris is an American Internet entrepreneur who has been called the “Warhol of the Web” during the 1990s for his avant-garde social experiments. Some people might accuse him for contributing to the […]

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Catfish: A case of identity loss in the digital era


If you can be anyone or anything on the Internet, and you spend most of the day being that, when are you yourself? Can you lose yourself completely? If so, does it matter? What is reality? All interesting questions. Catfish a new documentary produced by Andrew Jarecki (Capturing The Friedmans another super documentary) is an […]

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