Fluffy Links

This is the actual title of a genius yet beautifully simple New Years campaign from from BBDO Denmark.

After reading Kim Kardashian charges $10k per tweet we decided to ask Jason Alexander AKA George Costanza from Seinfeld how much he charges per tweet.

Twitter is a powerful branding tool that allows sport stars connect with fans in a real and meaningful way. It can also ruin your reputation if used carelessly.

It is characterised by compulsive, at times uncontrollable, Twitter and Facebook craving.

Twitter slays social media giant Facebook. I want a tweet box.

Not all viral marketing needs to be meaningless and mindless.

This wasn’t your typical Obama Town hall meeting. This was a Twitter Town hall with 26k participants, who raised 40k #AskObama questions.

Companies involved in social influence metrics believe they can predict the future based on what people waffle on about on sites like Twitter. Given our experience with Klout, we’re pretty skeptical to say the least. However being a fluffy, we’re always open to new ideas and we’re also open to being proved wrong. With that in [...]

For a marketer, what is worse than an unreceptive target market? A target market that will actively filter your messages out. One such market is…

As you might have guessed, this is not just another funny Youtube viral poking fun at contemporary culture and social networking.