Twitter is a powerful branding tool that allows sport stars connect with fans in a real and meaningful way. It can also ruin your reputation if used carelessly.
Tag Archives: Sports Marketing
Those K-Swiss marketing team have hired one badass CEO
Kenny Powers is the new the CEO of K-Swiss and he has started running things his way.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
