What does a savvy marketer do when annual events such as Christmas, Valentines Day and Mothers Day are overcrowded and marketed to death? Well, you invent a day of your own.
Tag Archives: Small Business
Learn how a struggling bookstore used a viral video to save their business
In one last attempt to boost business and market their retail Bookstore, owner Joanne Saul created an emotional marketing video.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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