Tag Archives: Seth Godin

Seth Godins Summer Reading List

Seth Godin

Check out Seth Godins Summer 2011 reading list. Unlike Robert Scoble’s reading list it actually has some non marketing and business related books.

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Seth Godin: Getting the simple things right

Godin’s overarching theme is simple: Companies can no longer rely on mass-media advertising to sell average products to average consumers. Instead, they must

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