Researchers have been trying to figure out what makes us humans say “yes” for over 60 years. This interesting video by Dr Robert Cialdini describes a set of psychological triggers we all find hard to resist.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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