You know, one evening you look at that boring library building and you see something more than you did the day before. Like a switch has been flicked somewhere.
Tag Archives: Outdoor Advertising
McDonalds give billboards a digital lease of life
Traditionally billboards are boring and largely ineffective when it comes to advertising. In an attempt to inject new life into billboard advertising, McDonald’s have turned to the classic game of Pong.
Follow The White Rabbit
SyFy wanted to draw attention to their four-hour reproduction of Lewis Carroll’s Alice in Wonderland. Inorder to do this Syfy and Fallon came up with
Free Coffee from McDonalds
Last year McDonalds ran a great outdoor campaign to promote their “Free Coffee” promotion. McDonald’s Canada president John Betts said the promotion is an attempt to lure in customers “and those who haven’t been visiting for a little bit.” Advertising Agency: Cossette West, Canada Creative Director: Bryan Collins, Rob Sweetman Copywriter: Michael Milardo Art Director: […]
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
