Fluffy Links

You know, one evening you look at that boring library building and you see something more than you did the day before. Like a switch has been flicked somewhere.

Traditionally billboards are boring and largely ineffective when it comes to advertising. In an attempt to inject new life into billboard advertising, McDonald’s have turned to the classic game of Pong.

SyFy wanted to draw attention to their four-hour reproduction of Lewis Carroll’s Alice in Wonderland. Inorder to do this Syfy and Fallon came up with

Last year McDonalds ran a great outdoor campaign to promote their “Free Coffee” promotion. McDonald’s Canada president John Betts said the promotion is an attempt to lure in customers “and those who haven’t been visiting for a little bit.” Advertising Agency: Cossette West, Canada Creative Director: Bryan Collins, Rob Sweetman Copywriter: Michael Milardo Art Director: […]