You know, one evening you look at that boring library building and you see something more than you did the day before. Like a switch has been flicked somewhere.
Tag Archives: Marketing
Is the Planet Of The Apes marketing viral a little racist?
This viral gives a new meaning to the phrase Guerilla Marketing.
How a brand can target heavy internet users
For a marketer, what is worse than an unreceptive target market? A target market that will actively filter your messages out. One such market is…
Copying is how we learn
Hunter S. Thompson re-typed The Great Gatsby just to get the feel of writing a great novel.
Mark Twains litmus test for marketing & advertising success
Whenever you are about to launch a new advertising campaign or viral ad, you now know how to test it. This changes marketing focus groups forever.
How to deal with any stressful marketing or advertising problem
Worried that your boss doesn’t rate you, you can’t remember the difference between mission and vision, some clients think your creative work sucks…
The Dark Knight sets Social Web ablaze
Learn about Christopher Nolan’s Dark Knight exceptionally clever social media viral campaign called the “The Fires Rises†and watch the new trailer.
Lynx Angels fall from the Sky
Lynx have rolled out an experiential campaign involving rather attractive Angels falling from the sky. To bring this campaign to life in the real world, Lynx used
Ireland’s sense of humour still rocks!
News from Ireland might be all doom and gloom, but some are doing their bit to lighten things up.
Featured
How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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