Learn how getting stuck in a lift with Nike’s head of football lead to a Social Game Winning a Gold Lion at Cannes for branded content & entertainment marketing.
Tag Archives: Marketing Insights
10 Twitter rules for sports stars
Twitter is a powerful branding tool that allows sport stars connect with fans in a real and meaningful way. It can also ruin your reputation if used carelessly.
Will we wave goodbye to the Google Plus buzz?
There’s no doubting the talent of Google’s Engineers however Google’s social strategy over the last five years is certainly questionable. Google is danger of a serious meltdown if Google Plus fails to work.
The Dark Knight sets Social Web ablaze
Learn about Christopher Nolan’s Dark Knight exceptionally clever social media viral campaign called the “The Fires Rises†and watch the new trailer.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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