Marketing is really simple when explained properly:) Now if only we had a lecturer with this level of clarity when in college.
NBC score big using this content marketing gem, featuring Jason Sudeikis as an American football coach making a go of it in England to help promote their coverage of this years Premier League. What’s interesting is it’s not just being used as a piece of online content; it’s also being used at half-time during the Premiership matches broadcast […]
Gillette have pulled a smart marketing move by including social media savvy eccentric science guru Bill Nye (@TheScienceGuy) in their latest campaign. In this marketing campaign he tries to figure out how the Last Son of Krypton loses his fluffy beard in Man of Steel. This dilemma has been keeping us awake for weeks. Where was Bill […]
First Samsung poked fun at Apple with “The Next Big Thing” which became an instant viral marketing hit. Now a cider company called Somersby Cider (part of the Carlsberg group), have launched their own ingenious take on the Apple Store. Apple are either plotting sweet revenge or sitting back with a class of chilled cider feeling rather content at how they have manipulated popular culture. […]
This is probably the least funny, yet most insightful Onion video we have ever seen. We expect Social Media guru’s to up arms in revolt right after they retweet this video to their community of engaged fans. Our favourite quotes from the video: “Ideally, real human users will leave social networking altogether, and all that […]
You might think creating a viral video is a lot of work and next to impossible these days. Worry not, as this new viral marketing service “Buyral” from Canadian advertising agency John St (@thetweetsofjohn) will ensure even your worst video goes viral. This new marketing service even comes with a social conscience as it provides old folk a […]
One of our favourite TV shows The Walking Dead, is not longer available on DirectTV because the contract between Dish Network and AMC hasn’t been renewed. This really sucks and in protest AMC set their Zombies free on the streets of NYC to wreak havoc. The results of this viral ambient marketing campaign aren’t pretty but they […]
New Zealand won more Cannes Lions per head of population than any other country at this years Cannes Lions International Festival of Creativity. But what gives the land of sheep the edge over those slick London and New York creative advertising agencies? Is it because they have around 9 sheep to every 1 human in New […]
Facebooks latest acquisition, Instagram has created a platform built on emotion. It created not a social network, but instead built a beautiful social platform of shared experiences. A sort of utopia for photo sharing hipsters. Now thanks to Flowtown we can spot Instagram junkies early and start running.
If you work in Digital Marketing or Social Media, then this is probably the scariest video you will watch today. It’s also pretty true. “You could get away with anything in those days,” one dude says. “I built an app that did absolutely nothing.” Source: Entrinsic.com