Thomas is the author of the up-and-coming book Goodvertising, about how advertising can be a force for good. Thomas talks about his digital vision and why we need to turn our backs on traditional, selfish advertising and embrace goodvertising.
Tag Archives: consumerism
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
