This video brilliantly captures how ING uses a Social Media tool called Hootsuite to empower their employees to connect directly with their customers. Big boring banks should take note.
Tag Archives: Business
What day should your business invent?
What does a savvy marketer do when annual events such as Christmas, Valentines Day and Mothers Day are overcrowded and marketed to death? Well, you invent a day of your own.
Mattress Mick is not crazy. He’s just mad.
Mattress Mick is not just a good dancer, he’s Ireland’s best professional king size mattress salesman.
How to deal with any stressful marketing or advertising problem
Worried that your boss doesn’t rate you, you can’t remember the difference between mission and vision, some clients think your creative work sucks…
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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