Thomas is the author of the up-and-coming book Goodvertising, about how advertising can be a force for good. Thomas talks about his digital vision and why we need to turn our backs on traditional, selfish advertising and embrace goodvertising.
Tag Archives: Brands
Status Creative Specialise in Brand Awareness
Meet Rob Bliss the creative force behind Status Creative. Rob believes we’re about to enter a second golden age in advertising.
How brands can maximise Facebook Edgerank
Content on your Facebook feed does not appear by chance. There is a science to it which Facebook has called the Facebook Edgerank.
Branded Content Marketing: I am Playr Beta Review
We believe the future of brand engagement marketing depends on a combination of Social Games & Branded Content Marketing are the next great marketing frontier. They offer a unique opportunity for brands to engage their customers in meaningful way.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
