The world has changed and Coca Cola understand that remarkable content is now the most valuable currency when it comes to brand engagement.
Tag Archives: Branded Content
Meet Social Gaming Marketing Expert Oli Madgett of We R Interactive
Learn how getting stuck in a lift with Nike’s head of football lead to a Social Game Winning a Gold Lion at Cannes for branded content & entertainment marketing.
Those K-Swiss marketing team have hired one badass CEO
Kenny Powers is the new the CEO of K-Swiss and he has started running things his way.
Adidas is all in
The new global brand campaign from Adidas “All Adidas” is about raw passion and the cross culture fusion of sports, style and fashion.
Branded Content Marketing: I am Playr Beta Review
We believe the future of brand engagement marketing depends on a combination of Social Games & Branded Content Marketing are the next great marketing frontier. They offer a unique opportunity for brands to engage their customers in meaningful way.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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