Experiential campaigns delivering unique brand experiences are the flavour of the month these days. As such, it’s no surprise that Coca-Cola has taken out the jump leads and restarted the Happiness Truck.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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