In one last attempt to boost business and market their retail Bookstore, owner Joanne Saul created an emotional marketing video.
Tag Archives: books
Seth Godin: Getting the simple things right
Godin’s overarching theme is simple: Companies can no longer rely on mass-media advertising to sell average products to average consumers. Instead, they must
Dan Gillmor set his sights high
Dan Gillmor’s book entitled Mediactive was created to help society, become more responsible users of media.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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