Tag Archives: Billboards

Literally Viral Marketing

contagion

Warner Bros. decided to take viral marketing literally by using actual bacteria in a billboard to promote upcoming movie Contagion.

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McDonalds give billboards a digital lease of life

mcdonalds-billboard-hosts-giant-game-of-pong

Traditionally billboards are boring and largely ineffective when it comes to advertising. In an attempt to inject new life into billboard advertising, McDonald’s have turned to the classic game of Pong.

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