Hunter S. Thompson re-typed The Great Gatsby just to get the feel of writing a great novel.
Tag Archives: Advertising
Mark Twains litmus test for marketing & advertising success
Whenever you are about to launch a new advertising campaign or viral ad, you now know how to test it. This changes marketing focus groups forever.
Help Accountants Facebook at Work
Diesel have come up with a way to use Facebook at work without your boss noticing.
How to deal with any stressful marketing or advertising problem
Worried that your boss doesn’t rate you, you can’t remember the difference between mission and vision, some clients think your creative work sucks…
McDonalds give billboards a digital lease of life
Traditionally billboards are boring and largely ineffective when it comes to advertising. In an attempt to inject new life into billboard advertising, McDonald’s have turned to the classic game of Pong.
Skittles turns contagious with “Touch The Rainbowâ€
If you want a successful viral marketing campaign, make sure it involves a cat, or at least a man dressed up as a cat.
A Misunderstood Man
I must admit I really like this intelligent German TV campaign for Epuron. It creatively and poetically promotes
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
