Christel Quek is one of the most influential women in Social Media and she currently works as Global Social Marketing Manager at Havas Media in Asia. In this interview Christel talks about the future of Social Media and why astute brands will focus on Social Good.
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How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
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