Tag Archives: Advertising

Is this the future for Web Video & Online Advertising?

The future of online advertising

The first TV Ads were really nothing more than glorified Radio Ads. So, it’s not that surprising then, that most web video advertising today is nothing more than gloried repackaged TV spots. This new web video ad from McDonalds, which has over 8 million views, points in our opinion towards the future of online video advertising. Web video needs to […]

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Discover how the science of Persuasion Marketing works

Persuasion Psychology

Researchers have been trying to figure out what makes us humans say “yes” for over 60 years. This interesting video by Dr Robert Cialdini describes a set of psychological triggers we all find hard to resist. When 90% of advertising doesn’t work, we believe marketing & advertising teams need to spend less time drinking Martini’s and a […]

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Discover how this Canadian creative agency guarantees Viral Marketing success

Old Folks Viral Video

You might think creating a viral video is a lot of work and next to impossible these days. Worry not, as this new viral marketing service “Buyral” from Canadian advertising agency John St (@thetweetsofjohn) will ensure even your worst video goes viral. This new marketing service even comes with a social conscience as it provides old folk a […]

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Why we need to turn our backs on traditional, selfish advertising & embrace goodvertising

Thomas Kolster Goodvertising

Thomas Kolster, is the author of the up-and-coming book Goodvertising (Thames & Hudson) about how advertising can be a force for good. He’s an enthusiastic and awarded advertising creative, with more than 13 years experience and has worked for a diverse range of clients, from McDonalds to Amnesty International. Before founding his own agency, Inkognito, he […]

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AMC Zombie Apocalypse on the streets of New York


One of our favourite TV shows The Walking Dead, is not longer available on DirectTV because the contract between Dish Network and AMC hasn’t been renewed. This really sucks and in protest AMC set their Zombies free on the streets of NYC to wreak havoc. The results of this viral ambient marketing campaign aren’t pretty but they […]

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Meet Social Media Powerhouse Christel Quek

Christel Quek Social Media Strategist

Christel Quek (@ladyxtel) currently works as a Global Social Marketing Manager at Havas Media, the 5th largest communications group worldwide and is based in Asia. She assures us she is addicted to fluffy topics like strategy, digital influence marketing, Guinness, and Content Curation. Tell us about Christel Quek? When I’m not working or reading / writing / doing research with […]

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Why New Zealand is the most creative country in the world!

Screen shot 2012-07-02 at 12.20.35

New Zealand won more Cannes Lions per head of population than any other country at this years Cannes Lions International Festival of Creativity. But what gives the land of sheep the edge over those slick London and New York creative advertising agencies? Is it because they have around 9 sheep to every 1 human in New […]

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What it takes to become an advertising copywriter


Lawson Clarke AKA Male Copywriter was named one of Top Five Ad Agency Twitter Accounts To Follow by Digiday. A couple of weeks back we interviewed Male Copywriter about his life in advertising. We now follow this up with his unique insight on how to make it as a copywriter, and while keeping your cloths on. Advertising is a […]

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Even QR code haters will love this innovative campaign


Korea is currently land of mobile innovation. Remember Tesco’s subway QR code enabled shopping? Now Esmart have come up with an equally clever and innovative 3D QR code (fancy for Sundial QR code) campaign called Sunny Sale. Esmart set out to boost lunch time sales by giving people a unique lunch time shopping experience. This lead them […]

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Be funny or thought provoking, otherwise do everyone a favor and step away from the keyboard.


Fluffy Links caught up with Lawson Clarke aka Male Copywriter who is listed as one of the Top Five Ad Agency Twitter Accounts To Follow by Digiday for an exclusive interview. Be funny or thought provoking, otherwise do everyone a favor and step away from the keyboard. Male Copywriter Q1: Where did you get the idea for Male Copywriter? I mean, it’s […]

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