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Somersby Cider takes the Beep out of Apple Stores

First Samsung poked fun at Apple with “The Next Big Thing” which became an instant viral marketing hit. Now a cider company called Somersby Cider (part of the Carlsberg group), have launched their own ingenious take on the Apple Store.

Apple are either plotting sweet revenge or sitting back with a class of chilled cider feeling rather content at how they have manipulated popular culture.

Nice work Somersby Cider.

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