Somersby Cider takes the Beep out of Apple Stores
First Samsung poked fun at Apple with “The Next Big Thing” which became an instant viral marketing hit. Now a ciderÂ company calledÂ Somersby CiderÂ (part of the Carlsberg group),Â haveÂ launchedÂ their own ingenious take on the Apple Store.
Apple are either plotting sweet revenge or sitting back withÂ a class of chilled ciderÂ feeling rather content at how they haveÂ manipulatedÂ popular culture.
Nice workÂ Somersby Cider.