The Social Running Revolution
You can run, but you can’t hide from Marketers intent on tracking you down. Location based campaigns using technology such as GPS and RFID are the flavour of the month with marketers andÂ advertisers. In this post we look at some of the most creative sports marketing campaigns making use of this technology, along with the digital tools and gadgets revolutioning the fitness business.
New York City Marathon ‘support your marathoner’
ASICS used RFID tags at the last New York Marathon, to show personalised messages from friends and family to each participant on huge LED screens, as the runners passed by sensor points around the route.
Kinda awkward if your disgruntled ex hears about the race.
Nike Take Mokum by Boondoggle Amsterdam
Running is boring and Boondoggle (yes that’s the agency’s real name) aim to make it lessÂ seriousÂ and more social.
Reebok App Uses Social Media Peer Pressure
This is pretty sneaky.
Fitbit is the kitchen sink of fitness gadgets. It works as a burned calories tracker,Â a pedometer, and measures quality of sleep, but thereâ€™s a 3D sensor, one thatâ€™s similar to a Nintendo Wii, which makes it unique. Fit bit will set you back about $100.
Let’s hear what this geek thinks.
The Nike+ Sportwatch with GPS Technology
If you don’t like strapping a clunky iPhones to your arm and messing up your fake tan while running, this is theÂ fitnessÂ gadget Nike’s marketing team have come up with for you.
The Nike+ SportwatchÂ will set you back around $200. Marketers don’t do charity unless it’s work related CSR.
Nike+ GPS Technology App
Nike + GPSÂ is not free, it does have shoutouts called â€œCheer Me Onâ€ from celebrities and athletes to boost your confidence. Who wouldnâ€™t want to finish a 10-km run with Kobe shouting â€œYou can do it!â€ or a shoutout from Ronald McDonald Â screaming “300 moreÂ caloriesÂ to your next Big Mac”
Runkeeper, is a free app for iPhone. Using built in GPS techology, it watches over your exercises. Check out this interview / demonstration with Runkeeper COO, Mike SheeleyÂ by Robert Scoble.
Yes, the geeks still make the apps.
The Withings WiFi body scale
Taking social media and sports into the bathroom now seems like an obvious choice.
Cancel the gym membership, delete that personal trainers number and ditch your boring running partner.
Just don’t become a fitness freak geek.