Innovative Marketing, Social Media Marketing

How Geeks have Sex in Sweden

This typically Swedish campaign was released in the summer but we only just seen it.

Swedish Sex App with a difference 🙂

Swedish Agency Ester decided to hand out 50,000 condoms, each with a QR code to young adults aged between 20 – 30 years old. When you scan the QR code, it would direct people towards a love making app that you could install on your smartphone.

What We think

Ester’s safe sex campaign campaign effectively engages its target audience – the young adult geeks– who probably find QR codes and mobile apps more exciting than sex.

 

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