How Geeks have Sex in Sweden
This typically Swedish campaign was released in the summer but we only just seen it.
Swedish Sex App with a difference 🙂
Swedish AgencyÂ EsterÂ decided to hand out 50,000 condoms, each with a QR code to young adults aged between 20 â€“ 30 years old. When you scan the QR code, it would direct people towards a love making app that you could install on your smartphone.
What We think
Esterâ€™s safe sex campaign campaign effectively engages its target audience â€“ the young adult geeksâ€“ whoÂ probablyÂ findÂ QR codes andÂ mobileÂ apps more exciting than sex.