How Geeks have Sex in Sweden
This typically Swedish campaign was released in the summer but we only just seen it.
Swedish Agency Ester decided to hand out 50,000 condoms, each with a QR code to young adults aged between 20 – 30 years old. When you scan the QR code, it would direct people towards a love making app that you could install on your smartphone.
Ester’s safe sex campaign campaign effectively engages its target audience – the young adult geeks– who probably find QR codes and mobile apps more exciting than sex.
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