Priceless Marketing Insights from Ryanair’s CEO Michael O’Leary
Ryanair CEO Michael O’Leary (a boy genius and Irish bogÂ snorkelingÂ champion) gives a hilariousÂ masterclass on airline marketing & innovation. You’ll also learnÂ how Ireland’s Low Fare Airline Ryanair became Europe’s most popular airline & the EU’s most hated airline.Â Let’s just say theÂ European Innovation ConventionÂ will never invite him back again.
Michael O’Leary’sÂ single minded marketing propositionÂ is extremely powerful.
In Ryanair’s (Ryanair Website) case this proposition is “low Fares” and it influences every single one of their business and marketing decisions. This has proved an exceptionally succussful businessÂ strategy.
Ryanair have never even hired an advertising agency as it would cost too much. Instead, their marketing strategy revolves aroundÂ humorousÂ ads and PR. And much to the distain of the EU AirlineÂ Commission, it’s obviously working asÂ Ryanair is the worldâ€™s favourite airline, with 1,300+ low fare routes across 27 countries.
The person who booked Michael o’Leary for this event has probably had their EU afternoon nap cut short as punishment. But as it’s the EU they’re probably still meeting and thinking it through.