Creative Interviews

Status Creative Specialise in Brand Awareness

Rob Bliss of Status Creative

Rob Bliss of Status Creative

We recently caught up with Rob Bliss the 23 year old creative force behind Status Creative (@CreativeStatus). Rob uses social media to drive national exposure and unheard-of brand awareness growth for clients. Well, that’s what his website claims, so lets hear from the man himself.

Q1: Tell us about yourself and Status Creative.

I head up the creative department of Status Creative. Status Creative is a brand awareness firm. We get attention for clients by producing content highly relevant to national conversations, extraordinary creative, and close media contacts.

I previously created the Grand Rapids LipDub Video (over 4 million views):

Recently we did a promotional project for March Madness:

It had the following reception:

Q2: Describe a typical day at Status Creative

Half is predicting what the national conversation will be in a months time and how to create something fantastic for cheap that can get viral marketing attention. The other half is actually making it happen.

Q3: Describe the marketing/advertising agency of the future

Below average creative isn’t going to cut it anymore. Social media has given a giant megaphone to the people, and brands can’t get away with what they once did. On the other hand, those who give the crazy copywriter’s idea a chance could see a big payoff from a receptive public that carries the message for them. Personally I think we’re about to enter a second golden age in advertising for this very reason.

Q4: What are your 3 favourite brand campaigns of all time?

1.  VW’s Think Small (too easy I know)

2. Honda’s Cog

3. Lately I like Get Up Australia’s It’s time

Q5: Which Mad Men character do you most resemble and why?

I can only hope for Peggy’s intelligence and Ken Cosgrove’s infinite swag.

 

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