Innovative Marketing

Even QR code haters will love this innovative campaign

Korea is currently land of mobile innovation. Remember Tesco’s subway QR code enabled shopping? Now E-Smart has come up with an equally clever and innovative 3D QR code (fancy for Sundial QR code) campaign called Sunny Sale.

E-Smart set out to boost lunch time sales by giving people a unique lunch time shopping experience. This lead them to create a 3D QR code, using sunlight and shadow. This sundial based QR code only worked from 12pm to 1pm. E-Smart says it saw a 25% increase in its lunch sales as a result of this marketing promotion.

Don’t you just love it when an advertising agency takes an emerging technology and comes up with a simple yet genius application for it! What’s even better is you don’t even have to be geekoid to appreciate this clever marketing stunt.

First seen here

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