Innovative Marketing

Wishing for a QR Code this Christmas?

Yes, we know the music becomes annoying after about the first 3 seconds.

The marketing guys and gals at JCPenney have teamed up with the creative agency Saatchi & Saatchi in New York to launch their 2011 Christmas marketing campaign. It’s going to be a QR Code Christmas.

It’s actually a pretty innovative way to utilise QR codes, particularly in such a personalised way, and for me, this is a super smart experiment for JCPenney. Aden Hepburn

It’s going to be a QR Code Christmas

QR Codes are this Christmas’s marketing stunt of choice. Like them, love them or hate them, chances are some of these stickers will probably find their way into your home this Christmas. eMarketer predicts that 20% of mobile phone users over 18 will use a QR code in their holiday shopping this year. Watch out for eBay’s Christmas boutique QR-Code shopping in London’s Soho this December, which is very similar to Tesco’s QR-Code shopping campaign in Korea.

Who are you going to get a QR-Code for this Christmas?

Christmas QR Code shopping (never heard of them but like their QR code)

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