Innovative Marketing

This will melt your heart, even if you think you don’t have one.

This touching advertising campaign was created by Jung von Matt for Pro Infirmis, a Swiss organization that helps people with disabilities.

Pro Infirmis conducts an experiment: there are only a few people who don’t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are a regular part of our society.

Damn you for making me discover my emotions.

It did! Just beautiful. RT @: Watch until the end. It will melt your ♥ http://t.co/4q7uHvYD #usguys
@rickietyler
Rickie Tyler
Wow! still melting...RT @: @ Definitely! Everyone should see it! Thank you for sharing! #usguys
@MimiOrtega
Milaurys Ortega
Love it:) Thanks Fluffy! This will melt your heart. If you have one. http://t.co/XRr6idDv via @ #UsGuys
@997dave
dave reynolds
SPECTACULAR! RT @ @ Fred I know U have a big heart so U will love this. But watch until the end. http://t.co/Js6zKS7m
@FredCuellar
Fred Cuellar

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