Innovative Marketing

Plastic Bags Gone Wild

Have you ever stopped and wondered, what happens to plastic bags after you release them into the wild? The Majestic Plastic Bag Mockumentary from 2010 charts the lifecycle of one such wild plastic bag.

“The Majestic Plastic Bag’ is a bold example of how creativity and storytelling can play a significant role in raising awareness and, hopefully, affecting policy,” said Matt Reinhard, Executive Creative Director of DDB Los Angeles.

The Plastic Bag Mockumentary was created to generate support for a bill before the California legislature which will ban single-use plastic bags, limit distribution of paper bags, and encourage the use of reusable bags.

Several wholesale plastic bags such as the plastic bag used in American beauty refused to comment on this new legislation. Paper bags, were also unavailable for comment.

Plastic Bag by Ramin Bahrani

For those of you more interested in serious plastic pag issues, check out “Plastic Bag by Ramin Bahrani“.  This documentary film features a retail plastic bag struggling with its immortality and tracks its existential journey across the environmentally barren remains of America as it searches for its maker.

Do you ever feel like a plastic bag?

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