How a new university used Facebook to attract students
OZU University, which has just opened in Istanbul, has come up with a genius Facebook marketing campaign. As a new university it needs to quickly develop a strong reputation and attract student registrations.
To acheive this objective OZU University came up with an excellent Facebook acquisition strategy. They built an app called “The Game of Your Life” which allows students to test drive their future by predicting the impact OZU University could have on their future. The app presents delivers a future Facebook timeline version of their life 5 years post graduating at the university.
It’s no surprise that this excellent campaign won Gold at the CLIO Awards.