Why New Zealand is the most creative country in the world!
New Zealand won more Cannes Lions per head of population than any other country at this years Cannes Lions International Festival of Creativity.Â But what gives the land of sheep the edge over those slick London and New York creative advertising agencies? Is it because they have around 9 sheep to every 1 human in New Zealand?Â This video attempts to answer this mystery.
What you might not know, is that New Zealand Â also has one of the most liberal media arenas in the world. The typical left wing versus right wing press is not as obvious there as in other countries.