Agency Profile: nclud Creative Web Agency
Although you might not know it, chances are you have already seen Ncludâ€™s web designs?Â Spare a monent to get to know a world-renowned creative web agency which, despite being around for just four years, has already developed a strong portfolio with Apple, The Washington Post mobile app, Mashable website and mobile app, Menâ€™s Health Tech section, Ogilvy Public Relations website, among its list of coveted projects and clients.
Based in Washington, DC, Nclud is a small creative web design agency composed of a few talented, hardworking and highly experienced industry consultants whose lives â€œdepend mostly on the web.â€ The Creative Team includes founders Alex Giron (Twitter) and Martin Ringlein, who are also Creative Director and Senior Consultant, respectively; Web Designers Lauren Moon (Twitter) and David Desandro (Twitter); Senior App Developers Brandon Jones and Brian Singer; and the newest member of the team, Senior Art Director Tom Giannattasio.
Nclud’s focus is on unique, usable and stylish designs for the web. Nclud believes that a successful web design lies on being able to work in an organized step-by-step manner. The agencyâ€™s process consists of five elaborate steps, namely, creative strategy and discovery, information design, visual design, technical design, and back-end integration or customization.
The objective of the first step is to perform analysis in order to understand a company or a brandâ€™s internal processes, audience demographics and business objectives. The creative strategy involves executive interviews, user-research and competitive market analysis, among other things. The second step deals with understanding the architectural design of the website through a study of content, content types and hierarchies, and its relationship with the organizationâ€™s values and objectives.