NBC score big with Content Marketing – American Coach in London
NBC score big using this content marketing gem, featuringÂ Jason Sudeikis as an American football coach making a go of it in EnglandÂ to help promote their coverage of this yearsÂ Premier League. What’s interesting is it’s not just being used as a piece of online content; Â it’s also being used at half-time during the Premiership matches broadcast in the United States.Â Who said Americans don’t get soccer ball?
“NBC begins its first-seasonÂ of covering Englandâ€™s Premier League on Aug. 17. And to help promote the games it commissioned a commercial featuring a former cast member of â€œSaturday Night Live,â€Â Jason Sudeikis, in the guise of Ted Lasso, a bombastic coach of American football, who suddenly finds himself in charge of Tottenham Hotspur and tries to make sense of the differences between the games.”Â New York Times
Source: New York Times