Fluff, Innovative Marketing

NBC score big with Content Marketing – American Coach in London

NBC score big using this content marketing gem, featuring Jason Sudeikis as an American football coach making a go of it in England to help promote their coverage of this years Premier League. What’s interesting is it’s not just being used as a piece of online content;  it’s also being used at half-time during the Premiership matches broadcast in the United States. Who said Americans don’t get soccer ball?

NBC begins its first-season of covering England’s Premier League on Aug. 17. And to help promote the games it commissioned a commercial featuring a former cast member of “Saturday Night Live,” Jason Sudeikis, in the guise of Ted Lasso, a bombastic coach of American football, who suddenly finds himself in charge of Tottenham Hotspur and tries to make sense of the differences between the games.” New York Times

Source: New York Times

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