Innovative Marketing, PR Stunts

Check out this public fridge full of beer only Canadian passports can open

To celebrate Canada Day, the beer producer placed large red fridges filled with ice cold bottles of Molson Canadian in public locations around European countries. Confused passersby who tried to open the fridge were told scan their Canadian passport because only those with Canadian citizenship were able to open the fridge. Once opened locals could sample the product also. Genius.

Nothing like creating exclusivity if you want to trick people in to wanting something. This creative marketing stunt could be used for many other country-specific products.

The video below shows the passport fridge in action.

The ad was created by agency Rethink and it represents a revival of the beer brand’s classic tagline “I am Canadian.” Sourced here

Nobody likes beer fridges that won’t open however they can help productivity as we learned last year with the JWT office fridge that only opens when everyone has done their time sheets.

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