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Lazy Tesco shoppers meet mobile commerce in a Korean Subway

This is one of the best examples of creative marketing solving a real business challenge and succeeding. Social, local & mobile (SOLOMO) advertising at it’s very best.

Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Tesco HomePlus created virtual stores in subway stations hoping to blend into people’s everyday lives — We Love Viral

Now there’s no excuse to forget the milk.

Subway muggers also spoke highly of this new development.

Twitter Reaction Thomas Marzano (@ThomasMarzano ) Creative Director, Netherlands @ Philips Design

@ Thank you so much for pointing me to it!!! It is really the best thing I saw today!!
Thomas Marzano
@ The Shopping center with #QRCodes ROCK! Huge value and potential for consumers. I would love to see that in the States.
Anise Smith

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11 Responses to “Lazy Tesco shoppers meet mobile commerce in a Korean Subway”

  1. On July 3, 2011 at 5:56 am David Ashley (@rumpoles) responded with... #

    Tesco shoppers meet mobile commerce in a subway RT @fluffylinks >> This is brilliant! #QR RT @DavidGArnold @BBCClick

    • On July 4, 2011 at 7:39 am wenda responded with... #

      this is one of the best shops i ever shaw…

  2. On July 3, 2011 at 1:30 pm Kathy Meyer (@2cre8) responded with... #

    Brilliant! South Korean Tesco shoppers meet #mobile commerce in a subway RT @fluffylinks @RichQuigley #QR

  3. On July 3, 2011 at 1:56 pm frans hulshof (@fruls) responded with... #

    Briljant, hoe makkelijk is het. Tesco Home Plus Virtual Store – QR codes and mobile commerce | Creative Marketing

  4. On July 3, 2011 at 2:25 pm Creative Slave (@fluffylinks) responded with... #

    Thanks for tweeting! @2cre8 Brilliant! South Korean Tesco shoppers meet #mobile commerce in a subway RT @fluffylinks #QR

  5. On July 7, 2011 at 1:11 am Vera responded with... #

    This is worth retweeting @qtag_qr codes #mobile makes it possible!


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