Lazy Tesco shoppers meet mobile commerce in a Korean Subway
This is one of the best examples of creative marketing solving a real business challenge and succeeding. Social, local & mobile (SOLOMO) advertising at it’s very best.
Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Tesco HomePlus created virtual stores in subway stations hoping to blend into people’s everyday lives — We Love Viral
Now there’s no excuse to forget the milk.
Subway muggers also spoke highly of this new development.
Twitter Reaction Thomas Marzano (@ThomasMarzano ) Creative Director, Netherlands @ Philips Design
Tesco shoppers meet mobile commerce in a subway http://bit.ly/ik5kFh RT @fluffylinks >> This is brilliant! #QR RT @DavidGArnold @BBCClick
this is one of the best shops i ever shaw…
Brilliant! South Korean Tesco shoppers meet #mobile commerce in a subway http://bit.ly/ik5kFh RT @fluffylinks @RichQuigley #QR
Briljant, hoe makkelijk is het. Tesco Home Plus Virtual Store – QR codes and mobile commerce | Creative Marketing http://ow.ly/1uiGgF
Thanks for tweeting! @2cre8 Brilliant! South Korean Tesco shoppers meet #mobile commerce in a subway http://t.co/PerRL34 RT @fluffylinks #QR
This is worth retweeting @qtag_qr codes #mobile makes it possible!