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Lazy Tesco shoppers meet mobile commerce in a Korean Subway

This is one of the best examples of creative marketing solving a real business challenge and succeeding. Social, local & mobile (SOLOMO) advertising at it’s very best.

Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Tesco HomePlus created virtual stores in subway stations hoping to blend into people’s everyday lives — We Love Viral

Now there’s no excuse to forget the milk.

Subway muggers also spoke highly of this new development.

Twitter Reaction Thomas Marzano (@ThomasMarzano ) Creative Director, Netherlands @ Philips Design

@ Thank you so much for pointing me to it!!! It is really the best thing I saw today!!
June 27, 2011 12:40 pm via HootSuiteReplyRetweetFavorite
@ThomasMarzano
Thomas Marzano
@ The Shopping center with #QRCodes ROCK! Huge value and potential for consumers. I would love to see that in the States.
October 9, 2011 12:17 pm via webReplyRetweetFavorite
@AniseSmith
Anise Smith

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11 Responses to “Lazy Tesco shoppers meet mobile commerce in a Korean Subway”

  1. On July 3, 2011 at 5:56 am David Ashley (@rumpoles) responded with... #

    Tesco shoppers meet mobile commerce in a subway http://bit.ly/ik5kFh RT @fluffylinks >> This is brilliant! #QR RT @DavidGArnold @BBCClick

    Reply
    • On July 4, 2011 at 7:39 am wenda responded with... #

      this is one of the best shops i ever shaw…

      Reply
  2. On July 3, 2011 at 1:30 pm Kathy Meyer (@2cre8) responded with... #

    Brilliant! South Korean Tesco shoppers meet #mobile commerce in a subway http://bit.ly/ik5kFh RT @fluffylinks @RichQuigley #QR

    Reply
  3. On July 3, 2011 at 1:56 pm frans hulshof (@fruls) responded with... #

    Briljant, hoe makkelijk is het. Tesco Home Plus Virtual Store – QR codes and mobile commerce | Creative Marketing http://ow.ly/1uiGgF

    Reply
  4. On July 3, 2011 at 2:25 pm Creative Slave (@fluffylinks) responded with... #

    Thanks for tweeting! @2cre8 Brilliant! South Korean Tesco shoppers meet #mobile commerce in a subway http://t.co/PerRL34 RT @fluffylinks #QR

    Reply
  5. On July 7, 2011 at 1:11 am Vera responded with... #

    This is worth retweeting @qtag_qr codes #mobile makes it possible!

    Reply

Trackbacks/Pingbacks

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    […] with all the QR campaigns of late? We’ve seen the Tesco Homeplus created virtual stores QR campaign & the QR wrapping paper. QR codes are cute and novel, and big in Japan, but we think QR […]
  2. QR Code Infographic | Creative Marketing - August 13, 2011

    […] According to this infographic retail stores are leading the way on QR coce adoption. Remember Tesco’s innovative subway QR code store? Lab42 surveyed 500 Americans over the age of 13 to discover where people saw QR codes, how they […]
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  4. JCPenney & eBay launch QR code Christmas marketing campaigns | Creative Marketing - November 19, 2011

    […] QR Codes are without question going to be this Christmas’s marketing stunt of choice. Like them, love them or hate them, this Christmas QR Codes will probably finding their way into your home. eMarketer predicts that 20% of mobile phone users over 18 will use a QR code in their holiday shopping this year. Watch out for eBay’s Christmas boutique QR-Code shopping in London’s Soho this December, which is very similar to Tesco’s QR-Code shopping campaign in Korea. […]
  5. Even QR code haters will love this marketing campaign | Creative Marketing - May 6, 2012

    […] innovative marketing campaign by Esmart Korea is currently land of mobile innovation. Remember Tesco’s subway QR code enabled shopping? Now Esmart have come up with an equally clever and innovative 3D QR code (fancy for Sundial QR […]

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