Innovative Marketing

Clever integrated marketing campaign by McDonald’s

Somebody in McDonald’s marketing department certainly gets innovative marketing. First there was the McDonald’s interactive billboard campaign in Stockholm which allowed passerby’s play games of pong. And now McDonald’s have come up with a clever solution to that age old problem of how many Big Macs you have time to wolf down before your train leaves.

This innovative timetable in Warsaw station tells time with McDonald’s fast food. It shows waiting time in the number of hamburgers, cokes and fries you can manage to wolf down at McDonald’s before your train leaves.

Great idea & integrated marketing at it’s best. Hopefully they grease the door jams.

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