Fluffy Marketing Predictions for 2013: The marketing overlords gain more power!
2012 saw many changes in the digital marketing landscape. And now that we’ve survived the Mayan apocalypse it’s time to look ahead. Here are our predictions for the marketing world in 2013 and beyond:
These three buzzwords will surface in every business & digital advertising agency meeting in 2013 – > 1. Social Content 2. Content Marketing and 3. Social Commerce. Content Marketing is destined to be the most overused buzzword in 2013 as more companies follow Coke’s content marketing revolution. Expect “omni-channel experience” to pop-up frequently also.
The CMO God
The CMO will become god as marketing budgets grow, while IT and marketing departments merge. The CMO, CIO & CTO will unite to become one mega marketing maniac (CMITO). In this new world the CTO will humbly obey and take orders from the CMO. The sales team will start looking over their shoulder as the marketing overlords gain more power. Yes the world is changing.
In 2013 you will take orders from your fridge, as sensor technology such as Twine will connect everything to the web.
The Health Benefit of Tablets
Lower back problems will reduce dramatically as people start to move from a stooped laptop pose to a leaning back tablet sofa pose. The PC and laptop will continue to live on life support.
Context Marketing is God
Content marketing is King, Queen & Joker; but location based content with context will become God. Social media gives you the context once you have built yourself up as an expert and made relationships with people.
The Rise of Niche Social Networks
Review of Path
More companies will replace old sharepoint intranets with socially enabled internal buisness networks such as Jive.
Big Data & Advertising
Big data will become smart data as silo’s between CRM, Analytics, Social Media will start to merge.
Big Data Overview
Advertising will shift further from demographics to behaviours. Less about age and gender and more about passion and interests – state of mind marketing.
2013 Advertising Trends