Creative Inspiration, Marketing Insights

Mark Twains litmus test for marketing & advertising success

But the man whom I most depend upon is the man who always goes to sleep. If he drops off within 15 minutes, I burn the book. If he keeps awake three quarters of an hour, I publish, and I publish with the greatest confidence, too. For the intent of my books is to entertain and by making this man confortable on a sofa and timing him, I can tell, within a shade or two, what degrees of success I’m going to achieve.” ~Mark Twain

Whenever you are about to launch a new advertising campaign or viral ad, you now know how to test it.

This changes marketing focus groups forever.

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