Innovative Marketing

LG’s epic viral marketing video is effective

It’s refreshing to see an effective viral marketing video for a change, especially one without smelly cats. I’m not going to give away what happens and “steal” the ending. Lets just say, LG demonstrate how to effectively communicate a products key feature (or benefit if you’re a thief) & USP through viral marketing.

This is one viral video we know you’ll watch at least twice. Wait for it…

Video first seen here and yes we had to look at it a second time too!

A nice piece of viral marketing from Y&R Amsterdam for LG but were they Inspired by the London riots from last Summer?

London Riots LG

Picture from BBC website


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