Innovative Marketing

Finally, an innovative Pinterest marketing campaign

This marketing campaign could potentially be the one of the simplest, yet smartest uses of stalking in a new social platform we’ve seen. Pinterest might be the new kid on the social media block however it was only a matter of time until big brands started taking advantage of it.

How it Worked

A creative advertising agency by the name of Smoyz in Israel ran a marketing campaign for Kotex dubbed ‘Women’s Inspiration Day’. This involved stalking, sorry I mean targeting 50 influential Pinterest users, taking the time to understand what they pinned and therefore what interested them. Then based on what they liked smoyz created a customised gift box. Yes sometimes the best marketing isn’t rocket science, it’s just clever.

The Results

Over 90% of the recipients posted about their prizes on Pinterest, Facebook, Twitter and Instagram, leading to 2,284 interactions and 694,853 total impressions. Some impressive numbers for sending out 50 gift boxes.

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  1. The Marketers Video Guide to Pinterest | Creative Marketing - May 14, 2012

    […] A couple months back we gave you 8 reasons to use Pinterest, then we showed you one the best Pinterest marketing campaigns we have seen so far, now we give you the stats. Pinterest is quickly becoming the fastest-growing […]

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